REG.RU 2012 Summary
On the threshold of the New Year REG.RU registrar sums up the results of the expiring year 2012. During this time period the leading domain names registrar has become the absolute leader by number of new registrations in the .RU TLD. Besides, the company received the ICANN accreditation, entered the international market under the REG.COM brand name and doubled the number of regional representatives.
In 2012 REG.RU once again proved its leading position in the Russian domain and hosting market. According to the statistics data of the Coordination Center for TLD RU it was REG.RU that has registered the prevailing number (62,07%) of new domains in the .RU TLD, occupying the third place among the most fast-growing national domain extensions. Besides, the company has entered the international market under the REG.COM brand name and has become an ICANN-accredited registrar in 17 international domain extensions (.COM, .ORG, .NET and others). Today REG.RU carries out registration in over 200 domain extensions and serves over 1 400 000 domains.
Social and marketing REG.RU projects, aimed at the Russian-speaking Internet segment popularization, contribute to the company’s success as well. One of such projects is an annual interactive online game Ru-Golos (RU-Голос), in which in 2012 thousands of Russian Internet resources competed to win. The result of it was finding out the most popular websites among Internet users in 21 subject nomination and the formation of the national map of Runet.
The .РФ domain, the largest one among the internationalized domains and the fifth most popular one in Europe, has been continually supported by REG.RU since its very launch. Having designed the domain’s logo and unique style, the company has been doing efficient .РФ brand promotion. In its portfolio the registrar has got a number of unparalleled projects, among them being a joint one with a famous Russian designer Denis Simachyov, the issue of a smart-phone line SimaPhone, continued in this year with the exclusive SimaPhone 4S .РФ and SimaPhone 5 .РФ models.
During 2012 REG.RU has been systematically filling up the impressive portfolio of its unique products and services. For instance, in summer the company presented an updated version of its product - REG.Panel 4.0, a specially designed software which makes it possible to create your own service for registration, renewal of domain names, and to order other services in automatic mode. REG.RU also made the operations, related with domain search, acquisition and transfer simpler: there appeared an innovative system of domain selection and checkup simultaneously in hundreds of domain extensions in seconds, REG.Packages batch domain registration service, search services in the WHOIS history through the administrator’s data and “Domain monitoring” were launched.
REG.RU, included in Top 10 of the leading hosters of Russia, was engaged in active development and improvement of hosting services: The company presented its users new hosting price plans, including an unlimited plan and many other timely innovations (e.g. free disk space increase or regular backup service). Besides, to the range of possibilities of website creation, offered by REG.RU, among which there already was Parallel’s Website builder, added Template Monster Russia’s design templates, which allow to create an impressive website in just a couple of clicks.
The expiring year has also been marked by successful partnership programs of the registrar with the leading players of the Internet industry. In the summer within the framework of the strategic partnership with the oldest registrar CentralNic REG.RU announced unparalleled domain costs in the .RU.COM extension and later on, promoting the development of the new national domain extension, registered 40 000 .RU.COM domains for customers for free. In October jointly with Google and Parallels the registrar promoted active usage of Google AdWords through granting its customers over 1 300 000 promo-codes for the website advertising in the contextual advertising arrangement system.
Besides, in 2012 REG.RU has widened considerably the partnership network, numbering at present over 6 000 partners and efficiently carried out territorial expansion plans, having doubled from 9 to 18 the number of the company representative offices.