In 2010 in relation to the popularity of the new national Cyrillic domain .РФ Internet users have become interested in the sphere of domain names which in the past was considered to be highly specialized; the Internet users have discovered the opportunity to create and maintain their own Internet resources, and registrar companies, such as REG.RU, actively assist them in that.

In 2010 REG.RU has consolidated its leading position in the Russian domain name market: at the end of the year the company's share of maintained domain names in the .RU and .РФ national domains has amounted to 20%; provided that, every third new domain in Russia is registered with REG.RU. Along with the Russian national domain extensions, REG.RU offers the widest in the Russian market choice of international and national domain extensions: over 150 extensions, which include domains of European, Asian, American, CIS and other countries. At the end of 2010 the accredited registrar REG.RU has over 750,000 domain names.

Domain name registration is not the only thing the company specializes in, REG.RU offers its customers a wide range of telematic communications services: hosting plans for any purposes, email, virtual private servers (VPS), and from 2010 on the company has also been leasing out physical servers (Dedicated).

Taking into account the growing demand for the company's services, REG.RU keeps developing the network of official representative offices in Russian regions and CIS countries. In 2010 the second office in Moscow and an office in Yekaterinburg have been included in the existent network of offices in Moscow, Samara, Kiev and Saint Petersburg. The basic principle and the daily priority of REG.RU is providing services in a prompt and high-quality manner and ensuring maximum convenience of company's services both for ordinary users and for professionals working in the market. REG.RU offers its customers prompt customer support both over the phone and online (in Skype, help chat, by email or with the help of a special Ticket system), extended business hours of its offices, a special program of discounts at top online stores and much, much more.

REG.RU keeps improving the existent services and developing new intellectual and high-tech solutions. Thus, in 2010 the company has released for its professional customers a new version of the REG.Panel software which makes it possible to create one's own dealership network designed to register domain names and provide services to end customers according to one's own website database automatically. The company has greatly expanded the functions of the unique statistics service statonline.ru which offers complete analysis of the market condition and comprehensive evaluation of data on registered domains with the .RU/ .SU/ .РФ extensions.

The advisory service REG.Premium was presented to retail customers; due to a system of intellectual filters the service allows one to select in a couple of minutes a suitable domain name from among free names with one of the national domain extensions. The company keeps improving the Dubby.ru web service; using this service a user can gather all their accounts in blogs and social networks on their own micro portal, tie this page to their personal domain and connect Yandex.Mail thereto.

Knowing how important security is to users working on the Internet, in 2010 REG.RU has introduced two new services: SSLCertificates designed to protect the connection against intrusions and security leakage, and the Disable Domain Operations designed to ensure maximum protection of the domain from actions of third parties or malware.

REG.RU actively participates in developing the national Internet. In 2010 the registrar has been paying particular attention to the program of promoting the national Cyrillic domain extension .РФ. Throughout the year the company has been actively working to notify the public of the advantages, special characteristics and conditions of use of a Cyrillic domain with a helping hand from its media partners, in the mass media, during specialized events, by organizing a series of expert online conferences and opening a free hotline to offer prompt assistance in all issues relating to the registration of an .РФ domain. In this context the company has been working together with the Coordination Center for TLD RU in order to implement a comprehensive marketing program designed to involve Internet users to explore the Cyrillic domain extension. Apart from the classic advertising tools, the program included an entertainment video, an interactive flash game and a song dedicated to the .РФ domain.

In 2011 the company aims at further growth and development. REG.RU is going to expand the range of services it provides, introduce new services, implement information and social programs designed to develop the Russian Internet.